While often viewed as a less desirable traffic channel, Tier 2 traffic – specifically popunders and push notifications – presents a interesting opportunity for businesses. These pop-up ads appear behind a user’s current browser window, and pop-up messages interrupt the browsing session with displ

In the realm of digital marketing, ad networks stand as critical pillars, bridging the gap between advertisers and publishers. These intricate platforms orchestrate the seamless delivery of targeted advertisements across a vast landscape, ultimately driving revenue for both parties. Exploring the